UP is Irelands biggest animation opening of 2009

Up beats Wall-E and Ratatouille at the box office.

It’s Up, Up and Away for Disney Pixar’s 10th hit UP, as it opens to a fantastic €1million at the Irish Box office beating Ice Age 3’s three day opening weekend figure to become the biggest opening for an animated film this year. 3D continues to lead the way with around 60% of the box office coming from 3D cinemas.

Critics are unanimous in their praise for the film’s creativity, comedy and emotional depth with many claiming it is the best film of the year. Up beat the comparable market opening grosses of Pixar predecessors “Wall-E” (by 39%) and “Ratatouille” (by 41%), Disney said. “Up’s” cume makes it 2009’s fifth biggest boxoffice hit overseas and the year’s No. 1 original title.

From its screening as the first animated film to open the Cannes Film Festival, to the massive box office success in the US ($292.5 million) which makes it the second biggest Pixar film over there, UP has achieved fantastically positive reviews and word of mouth from audiences of all ages.

Up is an hilarious and heartwarming comedy adventure about 78-year-old balloon salesman Carl Fredricksen, who finally fulfills his lifelong dream of a great adventure when he ties thousands of balloons to his house and flies away to the wilds of South America. But he discovers all too late that his biggest nightmare has stowed away on the trip: an overly optimistic 8-year-old Wilderness Explorer named Russell. From the Academy Award nominated director Pete Docter (“Monsters, Inc.”), Disney Pixar’s UP invites you on a hilarious journey into a lost world, with the least likely duo on Earth.

UP is presented in Disney Digital 3-D in selected cinemas nationwide.