Universal Pictures and Illumination Entertainment have unveiled the first poster for their animated adaptation of Dr. Seuss’ classic book.

Directed by Chris Renaud (‘Despicable Me’) and Kyle Balda, the 3D-CGI feature ‘Dr. Seuss’ The Lorax’ is an adaptation of Dr. Seuss’ classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world.

Danny DeVito lends his vocal talents to the iconic title character of the Lorax, while Ed Helms voices the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Ashley, the girl of Ted’s dreams. Rob Riggle plays financial king O’Hare, and beloved actress Betty White portrays Ted’s wise Grammy Norma.