The House of Mouse adopts Iron Man 3 and Avengers!
Disney has paid Paramount Pictures $115 million to take over the marketing and distribution of The Avengers and Iron Man 3.
According to the Washington Post, the $115 million, to be paid on the theatrical release dates, equals the minimum distribution fee Paramount was guaranteed and allows Disney to capture more profits if the films do well. The deal also lets Disney take over merchandising and licensing for the films.
Rich Ross, chairman of The Walt Disney Studios, said in a statement that Disney’s marketing will “leverage these two highly-anticipated films across the multiple global platforms of The Walt Disney Co.”
The arrangement allows Paramount to earn revenue from the films without having to promote and distribute them. The studio also will continue to earn home video revenue from the first two “Iron Man” movies as well as “Thor” and “Captain America.”