Full press release below… Universal Pictures has announced that principal photography has commenced in San Francisco on ‘Steve Jobs.’ Set backstage at three iconic product launches and ending in 1998 with the unveiling of the iMac, the film takes us behind the scenes of the digital revolution to paint an intimate portrait of the brilliant man at its epicentre. ‘Steve Jobs’ is directed by Academy Award® winner Danny Boyle (‘Slumdog Millionaire,’ ‘127 Hours’) and written by Academy Award® winner Aaron Sorkin (‘The Social Network,’ ‘The Newsroom’), working from Walter Isaacson’s best-selling biography of the Apple founder. The producers are Mark Gordon (‘Saving Private Ryan,’ ‘Source Code’), Guymon Casady (‘Game of Thrones,’ ‘Hope Springs’) of Film 360, Scott Rudin and Academy Award® winner Christian Colson (‘Slumdog Millionaire,’ ‘Selma’). Michael Fassbender (‘X-Men: Days of Future Past,’ ’12 Years a Slave’) will play Steve Jobs, the pioneering founder of Apple, with Academy Award®-winning actress Kate Winslet (‘The Reader,’ ‘Eternal Sunshine of Spotless Mind’) starring as Joanna Hoffman, former marketing chief of Macintosh. Steve Wozniak, who co-founded Apple, is played by Seth Rogen (‘Bad Neighbours,’ ‘The Interview’), and Jeff Daniels (‘The Newsroom,’ ‘Good Night, and Good Luck’) stars as former Apple CEO John Sculley. The film also stars Katherine Waterston (‘Inherent Vice,’ ‘Being Flynn’) as Chrisann Brennan, Jobs’ ex-girlfriend, and Michael Stuhlbarg (‘A Serious Man,’ ‘Boardwalk Empire’) as Andy Hertzfeld, one of the original members of the Apple Macintosh development team. Other members of the cast include Perla Haney-Jardine (‘Future Weather’), Ripley Sobo (‘Winter’s Tale’) and Makenzie Moss (‘Do You Believe?’) as young Lisa Brennan at various stages of her life, Sarah Snook (‘Predestination,’ ‘ Jessabelle’) as Andrea Cunningham, as well as Adam Shapiro (‘A Single Man’) as Avie Tevanian.