Paramount uses face tracking technology to give Transformers fans the opportunity to picture themselves with the original 3D CGI head of Optimus Prime
Paramount Pictures today launched a ground-breaking viral campaign to promote the international release of TRANSFORMERS: REVENGE OF THE FALLEN. Using the latest face tracking technology, Transformers fans can picture themselves with the original 3D CGI head of Optimus Prime.
Visitors to We Are Autobots (http://www.weareautobots.com ) can also find a hidden holographic message from Bumblebee featuring an exclusive montage of Decepticon footage from the new movie. TRANSFORMERS: REVENGE OF THE FALLEN is released in the UK and Ireland on June 19th and internationally on June 24th 2009.
‘We Are Autobots’ has been developed using the original 3D models of Optimus Prime and Bumblebee that appear in the film. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion.
Check out the below video for a demo on how it works. Let us know how you get on with it.