Loki to play porn baron in new biopic.

‘Avengers Assemble’ star Tom Hiddleston has reportedly been cast as Paul Raymond in an upcoming biopic of the late adult magazine mogul.

Raymond’s son Howard, who wrote the script based on his book ‘The King of Soho,’ revealed the casting to The Daily Mail.

“You can’t imagine how delighted I am by this — chuffed to bits. We’ve waited a long time to get the right person and in Tom we finally have. It’s a difficult role, not because he is playing my father but because he is in every scene in the film.”

In 1992, after amassing a £1.5billion fortune from adult entertainment, nightclubs and investing in the London property market, Raymond replaced the Duke of Westminster for the title of Britain’s richest man.

The film is not to be confused with Michael Winterbottom’s rival project of the same name that has Steve Coogan portraying Raymond. Howard dismisses the rival film as a “spoof,” calling it “Carry On Up Old Compton Street.”