Movie demon scares the living daylights out of unsuspecting vistors to chatroulette

Upcoming horror movie The Last Exorcism used the popular internet site Chat Roulette to build up some unique promotion. Unsuspecting victims logging onto the video-based chat site were met by a seductive babe who flirted infront of the camera, but at just the right moment (ie: when she went to unbutton her shirt) she morphed into a demon.

The reaction clips were edited and put online and has already become an internet sensation, scoring 2.5 million views already and helping the movie to reach number one at the US box office.

Check it out below – Press Play

THE LAST EXORCISM opens in Irish cinemas on September 3rd 2010