Put the enterprise in the palm of your hand To promote the international release of STAR TREK on May 8th, Paramount Pictures International (PPI) is today launching ‘Experience The Enterprise’; a groundbreaking augmented reality (AR) application placing a 3D interactive version of the Starship Enterprise in the palm of your hand. To try it out visit http://www.experience-the-enterprise.com Augmented reality (AR) technology combines real world and computer-generated data to bring a 3D interactive version of the Starship Enterprise to life in the palm of your hand. Anybody with a webcam can take a tour of the Enterprise using the kind of futuristic technology that sits at the heart of perhaps the most popular science-fiction franchise of all time. Once underway, you are given a ‘cadet holo-simulation’ by Starfleet, the Academy in which new recruits Kirk, Spock and McCoy are enrolled at the start of the new film. This is the first time AR has been used to bring a major film release to life in this way. The application itself was constructed using the original 3D model of the Enterprise appearing in the film, as well as featuring an array of special effects direct from the production. It was developed for PPI by creative marketing agency Picture Production Company (PPC), working in conjunction with augmented reality specialists Total Immersion. The below youtube video explains the process in more detail.