Film will focus on mop-topped quartet’s touring years… It has been announced Ron Howard’s Imagine Entertainment, Apple Corps Ltd., and White Horse Pictures are teaming up for an official documentary about The Beatles. Howard will direct the project with the focus on the bands journey from the early days of the Cavern Club in Liverpool and engagements in Hamburg to their last public concert in Candlestick Park, San Francisco, in 1966. The Beatles began touring Europe in late 1963, after an extraordinary arrival on the British scene in 1961 and ‘62. However, it was their much-heralded Ed Sullivan appearance on February 9, 1964 that caused The Beatles’ popularity to explode. By June, the band had commenced their first world tour, and continued on a relentless schedule for two subsequent years. By the time the band stopped touring in August of 1966, they had performed 166 concerts in 15 countries and 90 cities around the world. The cultural phenomenon their touring helped create, known as “Beatlemania,” was something the world had never seen before and laid the foundation for the globalization of culture. Beatlemania was not just a phenomenon. It was the catalyst for a cultural shift that would alter the way people around the world viewed and consumed popular culture. This film will seek to explain what it was about that particular moment in time that allowed this cultural pivot point to occur. It will examine the social and political context of the time, and reveal the unique conditions that caused technology and mass communication to collide. The film will also explore the incomparable electricity between performer and audience that turned the music into a movement – a common experience into something sublime. “I am excited and honored to be working with Apple and the White Horse team on this astounding story of these four young men who stormed the world in 1964,” said Howard. “Their impact on popular culture and the human experience cannot be exaggerated.” The film will be produced with the full cooperation of Paul McCartney, Ringo Starr, Yoko Ono Lennon and Olivia Harrison. White Horse’s Nigel Sinclair, Scott Pascucci and Howard’s Imagine Entertainment partner Brian Grazer.