Ricky Gervais directs Pru March 30, 2009 Ricky Gervais to write, produce, and direct Sony’s “The Men at Pru”. Ricky Gervais is teaming up with Sony Pictures’s international unit for his new movie The Men At The Pru. Project is a coming-of-age tale about a group of men working at an insurance company in the 1970s. Gervais is co-writing, directing and producing with longtime creative partner Stephen Merchant. “They work for the building society and they’re having a great time but it’s about them coming of age and having to grow up,” Gervais said of the film last year. Gervais will play a supporting character in Pru, scheduled to start production this summer.