Amasia Entertainment, the Los Angeles based film and television production banner headed up by former Marvel Studios president Michael Helfant and Bradley Gallo, has scored the feature film franchise rights to pulp hero ‘The Green Hornet.’

Created by George W. Trendle and Fran Striker, ‘The Green Hornet’ debuted in the 1930s on radio and later moved to the small screen with the cult 1960s TV series starring Van Williams as the titular hero and Bruce Lee as his sidekick, Kato.

Michel Gondry directed an action-comedy take on the property back in 2011 with Seth Rogen and Jay Chou playing the masked crime-fighters, however the film failed to light up the box office, receiving mixed reviews.

“This is one of the only stand-alone classic superhero franchises,” Helfant said. “We’re a bunch of fan geeks at Amasia and are thrilled about creating something fresh and truly worthy of this legacy property. A new world that is relevant and thrilling, while respecting and honouring the original vision of creator George W. Trendle.”