John C. Reilly joins Ed Helms in Cedar Rapids

John C. Reilly is joining Ed Helms in “Cedar Rapids,” Fox Searchlight’s ensemble road-trip comedy that Miguel Arteta is directing.

The story, by Phil Johnston, centres on a wholesome and naive small-town Wisconsin man (Helms) who, when his role model dies, must represent his company at a regional insurance conference in Cedar Rapids, Iowa, where his mind is blown by the big-town experience. Reilly’s character also is attending the conference and is a family man who sees the event as a vacation and time to let loose.

Alexander Payne, Jim Taylor and Jim Burke are on board to produce the film.

Reilly will next be seen in “Cirque du Freak: The Vampire’s Assistant.”