Baruchel to play punk-rock pioneer.

Jay Baruchel has signed on to take the lead in writer-director Reg Harkema’s ‘The Rebel Kind,’ reports Variety. The film is based on a memoir by John Armstrong, aka Buck Cherry, frontman of 1980s Vancouver-based band, The Modernettes.

‘The Rebel Kind’ chronicles the “emergence of the city’s punk-rock scene via a successful band that throws in the towel, realizing the deep cost of pursuing superstardom.”

Patrick Carroll, Andria Spring and Kevin Eastwood are attached to produce via Eastwood’s Optic Nerve Films. Production is set for next autumn.

“A lot of people don’t realize that Vancouver was a huge hotbed of musical activity in the early 80s,” said Eastwood. “At the time, Vancouver was one of the three axis points of the universe — there was London, New York — and then there was Vancouver.”