‘Kingsman’ star Colin Firth has signed on to star in ‘New York Will Eat You Alive,’ an action-comedy based on Jia Haibo’s digital comic and animation franchise. Zombie Brother. Featuring a script by Alex Rubens, with current revisions by Dan Gregor and Doug Mand, the film will follow a young man named Bai, who teams up with his best friend Fatty, soon-to-be fiancé Beck, and a group of New Yorkers to survive a monster apocalypse. As the group travels through the city, they uncover the origin of the outbreak and must embark on a quest to stop the apocalypse and save the world.” Todd Strauss-Schulson (‘The Final Girls,’ ‘Isn’t It Romantic’) is attached to direct the adaptation, with Tencent Pictures and STXfilms producing, alongside Channing Tatum, Reid Carolin, and Peter Kiernan’s Free Association, and Ged Doherty of Above The Line Productions “We always wanted to cast this in a way that would give life to the source material and elevate the action and you can’t achieve that goal any better than hiring Colin Firth,” said Adam Fogelson of STXfilms. “From The King’s Speech to Kingsman, Colin always gives an Oscar-caliber performance. We’re thrilled to be reuniting with him on New York Will Eat You Alive in a role that will allow him to have fun while showcasing his deadpan humour and comic timing.” Since 2011, the digital comic book has clocked more than 24 billion views over 241 episodes, and its animated series has attracted more than 3.7B views in its first two seasons. Zombie Brother was also adapted into a stage play.