Bruce Willis in Talks for G.I. JOE: RETALIATION August 10, 2011 Willis to play the original Joe. Back in July it was rumoured that Bruce Willis was one of several actors being eyed for a role in John Chu’s ‘G.I. Joe: Retaliation.’ Now, THR reports that the actor is officially in talks to for the role of General Joe Colton, the original Joe, the man responsible for forming the G.I. Joe strike team. Other newcomers to the franchise include Dwayne Johnson, Adrianne Palicki (‘Legion’), Ray Stevenson, Elodie Yung (‘District 13: Ultimatum’) and RZA (‘Repo Men,’ ‘American Gangster’). Channing Tatum, Ray Park and Lee Byung-hun are expected to return. The Lorenzo di Bonaventura-produced action movie will begin shooting this month in New Orleans.